Course Guides COMM 1040

COURSE GUIDES

COURSE GUIDE FOR COMM 1040, PUBLIC RELATIONS IN FORMAL ORGANIZATIONS

Course Topics

Public Relations--General
History of Public Relations
Public Relations in Current News/Events/Issues
Ethics in Public Relations

PUBLIC RELATIONS - GENERAL

Subject Headings Associated with This Topic

Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary:

Corporations -- Public relations

Public relations -- United States

Public relations -- Handbooks, manuals, etc.

Books in the Physical Collection

The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.

Alsop, Ronald J. The 18 immutable laws of corporate reputation: Creating, protecting, and repairing your most valuable asset.
Rome, 659.2 Al7e

Cantor, Bill. Experts in action: Inside public relations.
Rome, 659.2 Ex7

Ewen, Stuart. PR! : A social history of spin.
North Atlanta, 659.2 Ew3p

Grigg, Don A. and Mary C. McDavid. The PR cookbook.
North Atlanta, 659.2 G87p

Jackall, Robert and Janice M. Hirota. Image makers: Advertising, public relations, and the ethos of advocacy.
North Atlanta, 659.0973 J12i

Levine, Michael. Guerilla P.R. wired: Waging a successful publicity campaign online, offline, and everywhere in between.
Riverdale, 659.2 L57g

O'Dwyer's directory of public relations firms.
Rome, R 338.7616592 Od9

Seitel, Fraser P. The practice of public relations.
Lawrenceville, 659.2 Se4p

Wilcox, Dennis L., Phillip H. Ault, and Warren K. Agee. Public relations: Strategies and tactics.
Rome, 659.2 W64p

Electronic Book

The following e-book may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a NetLibrary account must be established using a Shorter University Library computer before an e-book can be checked out.

Theaker, Alison. The public relations handbook.

HISTORY OF PUBLIC RELATIONS

The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided.

Subject Headings Associated with This Topic

Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary:

Corporations -- Public relations -- United States -- History

Public relations firms -- United States -- History

Books in the Physical Collection

The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.

Ewen, Stuart. PR!: A social history of spin.
North Atlanta, 659.2 Ew3p

Marchand, Roland. Creating the corporate soul: The rise of public relations and corporate imagery in American big business.
North Atlanta, 659.285 M33c

Electronic Books

The following e-books may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a NetLibrary account must be established using a Shorter University Library computer before an e-book can be checked out.

Marchand, Roland. Creating the corporate soul: The rise of public relations and corporate imagery in American big business.

Miller, Karen S. The voice of business: Hill & Knowlton and postwar public relations.

Journal Articles

Search under the subject term “Public relations” and the subject term “History” using the Advanced Search feature in ABI/INFORM Complete*.

PUBLIC RELATIONS IN CURRENT NEWS / EVENTS / ISSUES

Databases

Company News on Call, from PR Newswire. Provides press releases from more than 1,500 companies for the past thirty days, and has an archive that covers the previous three years.

Journal Articles

Search under the subject term “Public relations” in ProQuest Newspapers*. To narrow the topic, use the advanced search feature to search “Public relations” as a subject term and the name of a company in the “company” field. For example, searching for “Public relations” as a subject term and “Microsoft” in the company field would return articles having to do with public relations at Microsoft.

Search under the subject terms “Public relations” or “Public relations—Corporations” in Business Source Complete*. To narrow the topic, use the advanced search feature to search one of the preceding headings as a subject term and the name of a company in the “company entity” field.

NOTE: It is possible to limit your search to a specific publication.

In ProQuest Newspapers*: click on ”More Search Options” near the bottom of the search interface. The first option to appear is “Publication title.” Click the blue-highlighted text that reads, ”Browse publications” to the right of this option. A window will appear. Click “Show all publications,” and a list of the available publications will come up. Click the “Add to search” button next to the publication you wish to search.

In Business Source Complete*, simply type the name of the journal to which you wish to limit your results in the box labeled, “Journal,” located in the green “Refine Search” box directly under the search interface.

Where to Find Specific Publications Mentioned in the Syllabus

The Economist. Business Source Complete*. Coverage: 1990 – present.

Financial Times (Online ed.). http://www.ft.com/.

New York Times (Late ed., East Coast). ProQuest Newspapers*. Coverage: 1999 – present.

Wall Street Journal (Eastern ed.). ProQuest Newspapers*. Coverage: 1984 – present.

ETHICS IN PUBLIC RELATIONS

The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided.

Subject Headings Associated with This Topic

Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary:

Public Relations -- Moral and ethical aspects

Books in the Physical Collection

The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.

Parsons, Patricia J. Ethics in public relations: A guide to best practice.
North Atlanta, 174.96572 P25e

Seib, Philip and Kathy Fitzpatrick. Public relations ethics.
Rome, 659.2 Se4p

Journal Articles

Search under the subject terms “Public relations” and "Ethics" simultaneously in ABI/Inform Complete*.

Search under the subject terms “Public relations” and "Ethics" simultaneously in Business Source Complete*.

Search under the subject terms “Public relations” and "Ethics" simultaneously in Wilson Business Full Text*.

*Part of the Database Offerings in GALILEO, Georgia's Virtual Library.

Livingston Library

QUICK LINKS

   Search for books, check your library    account, and put books on hold on your
   Apple or Android smart phone.

   Library Home
   Tutorials
   Request Forms
   Library FAQs
   Directory / Hours

SHORTER UNIVERSITY • 315 Shorter Avenue • Rome, Georgia 30165 • Phone: 800-868-6980 • www.shorter.edu
For website problems or questions, please email dthompson@shorter.edu

	A Georgia Baptist Institution Email / SCHOLAR / Helpdesk Search

ABOUT ADMISSIONS ACADEMICS LIBRARIES CAMPUS LIFE ATHLETICS ALUMNI GIVING

COURSE GUIDES
COURSE GUIDE FOR COMM 1040, PUBLIC RELATIONS IN FORMAL ORGANIZATIONS Course Topics Public Relations--General History of Public Relations Public Relations in Current News/Events/Issues Ethics in Public Relations PUBLIC RELATIONS - GENERAL Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary: Corporations -- Public relations Public relations -- United States Public relations -- Handbooks, manuals, etc. Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form. Alsop, Ronald J. The 18 immutable laws of corporate reputation: Creating, protecting, and repairing your most valuable asset. Rome, 659.2 Al7e Cantor, Bill. Experts in action: Inside public relations. Rome, 659.2 Ex7 Ewen, Stuart. PR! : A social history of spin. North Atlanta, 659.2 Ew3p Grigg, Don A. and Mary C. McDavid. The PR cookbook. North Atlanta, 659.2 G87p Jackall, Robert and Janice M. Hirota. Image makers: Advertising, public relations, and the ethos of advocacy. North Atlanta, 659.0973 J12i Levine, Michael. Guerilla P.R. wired: Waging a successful publicity campaign online, offline, and everywhere in between. Riverdale, 659.2 L57g O'Dwyer's directory of public relations firms. Rome, R 338.7616592 Od9 Seitel, Fraser P. The practice of public relations. Lawrenceville, 659.2 Se4p Wilcox, Dennis L., Phillip H. Ault, and Warren K. Agee. Public relations: Strategies and tactics. Rome, 659.2 W64p Electronic Book The following e-book may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a NetLibrary account must be established using a Shorter University Library computer before an e-book can be checked out. Theaker, Alison. The public relations handbook. HISTORY OF PUBLIC RELATIONS The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided. Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary: Corporations -- Public relations -- United States -- History Public relations firms -- United States -- History Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form. Ewen, Stuart. PR!: A social history of spin. North Atlanta, 659.2 Ew3p Marchand, Roland. Creating the corporate soul: The rise of public relations and corporate imagery in American big business. North Atlanta, 659.285 M33c Electronic Books The following e-books may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a NetLibrary account must be established using a Shorter University Library computer before an e-book can be checked out. Marchand, Roland. Creating the corporate soul: The rise of public relations and corporate imagery in American big business. Miller, Karen S. The voice of business: Hill & Knowlton and postwar public relations. Journal Articles Search under the subject term “Public relations” and the subject term “History” using the Advanced Search feature in ABI/INFORM Complete. PUBLIC RELATIONS IN CURRENT NEWS / EVENTS / ISSUES Databases Company News on Call, from PR Newswire. Provides press releases from more than 1,500 companies for the past thirty days, and has an archive that covers the previous three years. Journal Articles Search under the subject term “Public relations” in ProQuest Newspapers. To narrow the topic, use the advanced search feature to search “Public relations” as a subject term and the name of a company in the “company” field. For example, searching for “Public relations” as a subject term and “Microsoft” in the company field would return articles having to do with public relations at Microsoft. Search under the subject terms “Public relations” or “Public relations—Corporations” in Business Source Complete. To narrow the topic, use the advanced search feature to search one of the preceding headings as a subject term and the name of a company in the “company entity” field. NOTE: It is possible to limit your search to a specific publication. In ProQuest Newspapers: click on ”More Search Options” near the bottom of the search interface. The first option to appear is “Publication title.” Click the blue-highlighted text that reads, ”Browse publications” to the right of this option. A window will appear. Click “Show all publications,” and a list of the available publications will come up. Click the “Add to search” button next to the publication you wish to search. In Business Source Complete, simply type the name of the journal to which you wish to limit your results in the box labeled, “Journal,” located in the green “Refine Search” box directly under the search interface. Where to Find Specific Publications Mentioned in the Syllabus The Economist. Business Source Complete. Coverage: 1990 – present. Financial Times (Online ed.). http://www.ft.com/. New York Times (Late ed., East Coast). ProQuest Newspapers. Coverage: 1999 – present. Wall Street Journal* (Eastern ed.). ProQuest Newspapers. Coverage: 1984 – present. ETHICS IN PUBLIC RELATIONS The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided. Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or NetLibrary: Public Relations -- Moral and ethical aspects Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form. Parsons, Patricia J. Ethics in public relations: A guide to best practice.* North Atlanta, 174.96572 P25e Seib, Philip and Kathy Fitzpatrick. Public relations ethics. Rome, 659.2 Se4p Journal Articles Search under the subject terms “Public relations” and "Ethics" simultaneously in ABI/Inform Complete. Search under the subject terms “Public relations” and "Ethics" simultaneously in Business Source Complete. Search under the subject terms “Public relations” and "Ethics" simultaneously in Wilson Business Full Text. Part of the Database Offerings in GALILEO, Georgia's Virtual Library.		QUICK LINKS Search for books, check your library account, and put books on hold on your Apple or Android smart phone. Library Home Tutorials Request Forms Library FAQs Directory / Hours

SHORTER UNIVERSITY • 315 Shorter Avenue • Rome, Georgia 30165 • Phone: 800-868-6980 • www.shorter.edu For website problems or questions, please email dthompson@shorter.edu